Search Engine Optimization (SEO)
What is SEO?
SEO stands for Search Engine Optimization, which is the process of improving the quantity and quality of traffic to your website through organic search engine results. This means people are finding your site on their own. No cold calling or spamming people to get them to click.
Building traffic organically is the best way to get loyal customers.
Quality of traffic: You need to bring the right people to your site. Having thousands of viewers is great, but if they aren't people that are going to buy your product or service it won't mean much. Understanding what questions your customers are asking is a great way to get the right people searching for your site.
Quantity of traffic: Once you have the right content on your site, it is important to drive traffic to your site. Having the right keywords on your page can make the difference between five customers or fifty customers.
Organic results: Many people skip the paid advertisements on Google. Ranking first organically, rather than paying for results, is the best way to consistently stay at the top.
Strategy, Link Building, Social Building, Website Optiminization, Web Design, Traffic, Sitemap Organizaiton, Software Development, Feedback and Reviews, Keyword Research, and Content are all key parts of SEO
How SEO Works
Many people type a question into a search engine such as Google, Yahoo!, Bing, or whatever else you are using but don't really understand how it works. Is there someone on the other end answering these questions? Is it magic?
Search engines, such as Google, "crawls" their index of the internet and gathers information about all the content they can find on the Internet. The crawlers bring back data that is placed into an algorithm that dictates the websites that Google displays.
There are a lot of factors that go into a search engine's algorithm. We are experts in understanding this algorithm and know how to get you into the top ten spots when searched for a high value keyword that can get you business.
Why Should You Care About SEO
The majority of people are looking to the internet and search engines to answer their questions. That traffic can be extremely beneficial for a business not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic.
If you sell roofing products, would you rather buy a billboard so anyone with a car in your area sees your ad (whether they will ever have any interest in roofing or not), or show up every time anyone in the world types “roofing products” into a search engine? Definitely the latter, because those people have commercial intent, meaning they are standing up and saying that they want to buy something you offer.
People are searching for any manner of things directly related to your business. Even further, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them. This is why keyword research is so important