Why Digital Marketing is Important
In today's day and age the majority of business is done online. Many people prefer email to phone conversations and the website is the new storefront.
When making a decision on a product or service, most people's search begins and ends on a search engine, such as Google. They will type in a question or phrase such as "roofing companies near me", and look at the websites of the first few choices that come up. If the website does not have the information they are looking for, they won't call to ask their question, they will simply move on until they find a site that tells them what they need to know.
This is why digital marketing is important. Consumers rely on the internet and the websites of businesses to make their decision. If your website cannot be found, or doesn't have the information a consumer needs to make a decision, then you will be left behind and forgotten.
If you want to grow your business, don't make the mistake that so many fail to see and ignore your website and web presence.
If you are not giving information such as services performed and products offered up front to your potential customers, they will find someone that is doing that.